The demand for remodeling services in Shrewsbury has risen significantly over the last couple of years. Kermit Baker, a director for Joint Center for Housing Studies at Harvard said that recent data shows the need for remodeling services may surpass the peak in 2007. Competition is increasingly in line with the market, which is forcing remodelers to leverage new digital media to improve the quality of the services that they provide.
How Will Digital Technology Affect the Remodeling Industry?
Since the Massachusetts remodeling industry is on the verge of rapid market growth, contractors must offer their services more efficiently and find more effective ways to reach customers. There are a number of ways that they are taking advantage of new technology to reach their goals.
Bruce Case, president of Case Design/Remodeling, told CNBC that social media has been a very effective outlet for reaching new customers. “Most of us got into this remodeling business because we love the smell of sawdust, we love design, we’re passionate about homes,” said Case. “Now we have to be experts in social media and all these other platforms.”
Social media isn’t just more efficient for finding new leads. It is also becoming essential for earning trust and bidding against other competitors. Consumers have abandoned using the Yellow Page and started turning to platforms such as Yelp and Houzz to locate contractors. There are a number of reasons these websites are preferable to the old Yellow Pages:
- Contractors can update their information immediately, which makes it easier for customers to reach them.
- Customers can view feedback from other homeowners, which helps them choose the right contractor.
- These websites can be accessed on any device in a matter of seconds.
These websites are clearly simplifying life for both homeowners and contractors throughout Massachusetts. They are even playing an important role for the remodeling industry in Shrewsbury and the surrounding area. There are currently 406 contractors in the area listed on Yelp. Feedback among prior customers shows that the quality of these remodelers varies considerably, so these sites make it much easier for customers to make unequivocal comparisons.
At Remodel Werks, we have found that sites such as Houzz have been especially beneficial. They have helped us draw more qualified leads, so we can work with the clients that are the best fit. We have also received great reviews from previous customers such as this:
“We would highly recommend Remodelwerks. Joe and his crew created a fantastic entertainment room in our basement. We are very pleased with the result, and our kids and their friends love this new, appealing space of their own. Mark and Ron did the majority of the work. These guys are hardworking, skilled, and professional. It was a pleasure having them in our home. Remodelwerks attended to every detail, and Joe did an excellent job of designing and coordinating the project. He was at our home regularly to check on progress and kept us informed about the schedule. We will definitely hire Remodelwerks for future projects.”
Since people are highly influenced by feedback from other customers, we appreciate receiving such reviews. They prove that we take pride in the work that we deliver to our customers.